Palazzo Guiderocchi        

 Via Cesare Battisti, 3 63100 Ascoli Piceno − Italy

  JP Moser Stayed Here!

Palazzo Guiderocchi, is an authentic noble palace of XV century, very close to the main square Piazza del Popolo, it has been used as Census’ Chancellery, Ecclesiastical Court and Notary’s Archive. Thanks to a great restauration, today Palazzo Guiderocchi is a charming hotel, in the heart of Marche Region, a beautiful and mysterious land to be discovered. The fine atmosphere created by the rooms inside the main Palace and the lovely dependances with the view on Piazza del Popolo, will make the stay a perfect moment of relax, in a beautiful and elegant city, near to the Adriatic Sea and San Benedetto del Tronto with its large and white shore, and to Civitanova Marche, the shopping area full of made in Italy product’s outlet... the ideal venue for interesting vacation, filled by activity to discover Piceno’s area!

Palazzo Guiderocchi 

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The Palace

A step away from the splendid Piazza del Popolo heart of Ascoli Piceno, Palazzo Guiderocchi, one of the most prestigious historic town confirms its hospitality excellence.

Palazzo Guiderocchi, a tyrant once home to the place, the Chancellery of the census, the ecclesiastical court and notarial archives, welcomes guests into a charming hotel with 23 rooms nobility, thanks to a major restoration project.

All the furniture is studied in detail and all environments although equipped with all comforts, have remained faithful to the style of the palace, its tissues, its historic frescoes.


Palazzo Guiderocchi offers a lot of facilities, with the great surplus value of the location where the hotel is and the history and elegance of the palace. Inside the hotel there is the lift and on request the porter for the luggage.

  • Internet free
  • breakfast
  • parking
  • tea corner
  • shopping card
  • shuttle bus
  • pet friendly

Rooms & Suites


Flavia Guiderocchi, daughter of Tommaso, a woman prone to attitudes that are ill-suited to the fair sex of that era. The "Warrior Girl" unlike her peers, grows up spending her time riding, arching, handling swords and wearing armor.

Tommaso, a proud man of arms and esteemed magistrate, favors his daughter's vocation and involves her whenever important facts emerge in the life of the city, putting her arms in her hands from an early age. In 1459 the charismatic Amazon fights like a lion in the din of screams and shots to assault the nearby Castle of Controguerra coming out triumphant.

It was love that made her "fall off her horse" when she decided to abandon the struggles to dedicate herself to the love of her life. Deserved gift, after a life of courage and determination.


A popular uprising, led by former Ghibelline Guelphs, with the cry of "dying the tyrant, hurray the people", in 1498 sets fire to the Guiderocchi palace, forcing the family to flee first and then to exile. This is followed by fierce fights between armed gangs, between internal and external troublemakers that deteriorate free civic institutions.

And the times are so sad that the Ascolans think it is better to get back under the papal wings to avoid worse trouble. In 1515 thanks to his stubbornness, Astolfo Guiderocchi manages to return to the city and decides to live forgetting the past and returning to sit on the Council of the city under the guidance of the Papal State. The Palace will return to being alive and the nerve center of the political life of the city.


Still in swaddling, little Flavia was consuming the last moments of her short life. His breathing became more and more labored, his face lit with fever and his forehead beaded with sweat. His mother and her faithful nurse wrapped Flavia in a linen sack and began to climb the mountains to reach the Sibyl. Through a rough, narrow and difficult route they came from Sibilla who seemed to be waiting for them.

The women entrusted Flavia to defeat an illness that seemed to jeopardize her life. The Virgin led her inside a cave full of bundles of flowers and herbs put to dry, the air was so full of smells almost to stun.

The Sibilla laid Flavia down on a mat of blankets and mats, undressed and sprinkled with ointments all her little body. The little hands began to soar in the air, the breath flowed more freely so that the next morning the baby was already healed.

La Sibilla, during the night, had a vision, imagining Flavia in a saddle on a white steed, the light armor shimmering under the sun, long blonde hair blowing in the wind, her face flushed with the exertions of the melee, her look proud and strong.

The girl would have been happy if they had trained her to the force of the arms and to eliminate every trace of the evil had the Sybil immersed Flavia in the Source of Health, a pool of warm water from which a faint mist rose, and Flavia lapped by those gurgling waters enjoyed their contact. His destiny was so marked forever.


Tommaso Guiderocchi, scollo of a warlike nature, animated by indomitable courage and sense of belonging. With his deeds will mark the history of the dynasty in a unique way. Combining courage with prudence, in a short time the charismatic leader of the city conquered many neighboring lands and with great cunning we can win the trust of the Ascoli people and even more of the Republic of Venice, King Ferdinand of Naples, the Pope and St. Giacomo della Marca who will help him later.

Contrary to what was defined by the Pope, Thomas was not a tyrant at all but a man with strict moral and extremely religious principles. His goal was to revive Ascoli in production, commerce and the arts. It was precisely for this strength of his will that, in 1482, Ascoli proclaimed free from the Papal State.

He will fight until the end of his days to regain the lost territories. The misfortunes of the Guiderocchi will begin in the aftermath of the reached democracy, willfully stubbornly desired by Thomas and will tragically pay the consequences of his descendants until the complete disappearance of his lineage. Thomas died in 1488, leaving his heirs Flavia and Astolfo the arduous task of continuing the deeds of the family.

City & Attractions

Marche region is a genuine and beautiful land unfortunately not so famous jet. In This region you can admire many gorgeous places such as: Conero area, the Riviera delle Palme’s white beaches, with their typical little, ancient and historical villages or elegant city as Ascoli Piceno. The Marche is a region also famous for high quality cuisine tradition and an important centre of excellence of Made in Italy design and production.


Starting from the city of Ascoli Piceno on a journey to discover its surroundings: Castel Trosino, Castignano with its ravines, Offida with the splendid, Church of Santa Maria della Rocca, Montefiore dell'Aso with the Collegiate of Santa Lucia, Montedinove authentic village of Italy, Acquaviva Picena with the imposing Rocca, excellence of the Marche.


Exciting monographic tour on the contribution of Carlo Crivelli in the Marche culture starting from the triptych of the Cathedral of Ascoli Piceno through villages and churches of the region.


From the spike to good bread, the secrets of the Italian tradition of baked goods ... at your fingertips! By participating in a Bakeries Experience you will discover the secrets of wheat and the production of baked goods, such as bread, pizza, biscuits, traditional Mediterranean desserts . You will be able to follow the leavening and processing phases of the product, learn about the production phases of one of the Italian cooking traditions, taking an active part in the bakery workshops.


From the small bees to the sweet nectar, the secrets of the Italian tradition of bee-breeding! By participating in a Bee Experience you will learn much more than you can imagine on bees and their products. During the experience, in fact, you will discover the secrets and the differences between the various types of honey , you can learn to recognize them and find the best way to taste them.


Discover, learn, taste and create a dairy product with your own hands. By participating in a Dairy Experience you will be able to discover the secrets of breeding and participate in the production of cheese and other dairy products. In fact, during the experience, starting from raw materials just extracted, you can create your cheese in harmony with nature and savor traditional recipes.


Please fill this form for individuals or for groups and you shall receive an answer written by a live person at Palazzo Guiderocchi. This is the only way you can know exactly what room types are available for the dates you want, and the best possible rate, because you are dealing directly with the hotel.
Bear in mind that websites set up to give an automatic answer, work with allocated quotas given by the hotel, therefore when it appears there are no rooms available for the date you want, this is not necessarily true, because they never allocate ALL the rooms to third parties.

Hotel: Palazzo Guiderocchi

Address: Via Cesare Battisti, 3 63100 Ascoli Piceno

Region: Marche

Country: Italy

Official website:

Telephone: +39 0736 259710

Fax: +39 0736 243441

Hotel email:

• By car:
· A14 Motorway:
Exit at San Benedetto del Tronto and follow the directions for Ascoli Piceno. After 25 Km exit at “Ascoli Porta Cartara”. Turn left and follow the hatched line, signed on the printable map.
· Roma Salaria:
Exit at Rosara Ascoli Centro. Turn left and go straight fo about 4 Km. Reach Porta Romana in Piazza Cecco D'Ascoli and follow the hatched line, signed on the printable map.
· Roma A24:
Exit at Teramo, follow the signs for Teramo Centro and reach Piazza Garibaldi; turn right in Viale Bovio SS81. After about 40 Km follow the signs for A14 Motorway, then turn towards Roma. Exit at Ascoli Porta Cartara. Turn left and follow the hatched line, signed on the printable map.

• By train:
Nearest Station San Benedetto del Tronto. Take the rail-car for Ascoli Piceno or the autobus Start.

• By bus:
· From Roma:
Autolinea Start - Cameli.
Bus company Start - Cameli. Departure from Castro Pretorio (near Stazione Termini). Stop at Tribunale in Ascoli Piceno. To get to Palazzo Guiderocchi Cross the road and go straight for 50 mt. in Via Orsini.

• By plane:
· Ancona Falconara
· Pescara Aeroporto D'Abruzzo

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